Company history.

Several years ago, my young son was riding his bike up and down the street as I watched from the front porch. In what should have been an uneventful moment, my son’s shoe came untied and he jumped off his bike to retie it. In a matter of seconds, our neighbor’s car began to back out of their driveway, unaware that my son was directly behind them! I was powerless to intervene. Thankfully, my son was only shaken, this became a pivotal moment in my own life.

I began to research the number of "first movement" accidents that occur on a yearly basis. I was astounded to find more than 25% of all vehicle accidents are the result of improper backing technique. As I delved deeper into my research, I learned there are more than 500,000 backing related accidents occurring each year, more than 15,000 of those accidents result in bodily injury, and 500 of those ending in death. Worst of all, a majority of those deaths were small children, just like my son.

As I realized the severity of this issue, I also recognized a serious lack of practical solutions. In an attempt to fill this void, I set out to create a company specifically addressing the issue of first movement vehicle safety. Armed with an idea derived from fear, we developed the SW360, a simple system aimed to remind drivers a vehicle walk-around is essential before every vehicle movement!